The Ontario home-selling playbook.
Nine chapters, from your first pricing decision to the day the keys change hands — and how a 1% listing fee leaves more equity in your pocket.
Full service. Full exposure.
One all-inclusive listing fee
1%
Listing fee
9
Chapters
100%
MLS & REALTOR.ca
$0
Upfront cost
30s
Free valuation
Nine chapters. From list to sold.
Skim the map, then open the one you need next.
Price it right
The listing price is the single biggest lever you control. How a comparable market analysis sets it — and why over-pricing costs you the most.
ReadPrep and stage
The repairs and styling that actually pay back at closing — and the ones that quietly do not. A room-by-room checklist.
ReadMarket it
Professional photography, floor plans, and the syndication that puts your home in front of every buyer online.
ReadList on MLS
The listing agreement in plain English: your 1% fee, the co-operating commission, and full exposure on MLS and REALTOR.ca.
ReadShowings
Open houses, private tours, and buyer feedback — how to keep your home show-ready without living in a museum.
ReadReview offers
Price is only one line. Deposit, conditions, closing date, and inclusions all decide which offer is truly the strongest.
ReadNegotiate
Counteroffers, competing offers, and holdbacks — how to protect your number without losing a serious buyer.
ReadFirm and close
Conditions waived, deposit in trust, the lawyer, the statement of adjustments, and handing over the keys.
ReadYour net proceeds
Sale price minus mortgage payout, commission, legal, and adjustments. What actually lands in your account — and how the 1% fee changes it.
ReadThe listing fee, in plain numbers
1% of the sale price. Nothing hidden.
HOMEH lists your home for a 1% listing-side fee — full service, full MLS and REALTOR.ca exposure. The buyer-side co-operating commission is negotiable and quoted separately, and 13% HST applies to the commission. Commissions in Ontario are always negotiable and never set by any rule.
Sale price
$700,000
1% listing fee
$7,000
Sale price
$1,000,000
1% listing fee
$10,000
Sale price
$1,400,000
1% listing fee
$14,000
Illustrative only. Figures show the 1% listing fee before 13% HST and exclude the negotiable buyer-side co-operating commission. Your HOMEH agent confirms every number in writing before you sign.
“We listed for a 1% fee and still had professional photos, a full weekend of showings, and three offers. What we saved on the listing side went straight into the down payment on our next place.”
— Marc & Elena
Sold and moved up, Burlington
1%
All-inclusive listing fee, full service
100%
MLS and REALTOR.ca exposure
What a sale
actually costs.
The four figures every Ontario seller should know before they list — the buyer, not you, pays the Land Transfer Tax.
HOMEH listing fee
1%
One all-inclusive listing-side fee — photography, MLS and REALTOR.ca exposure, signage, and your agent. Commissions in Ontario are always negotiable and never standardized.
HST on commission
13%
Ontario charges 13% HST on the real estate commission — the listing fee and the buyer-side co-operating commission both. Budget for it in your net.
Legal fees (ON)
$1,000 – $2,000
Your lawyer reviews the agreement, discharges your mortgage, and closes the sale. Add disbursements and any mortgage discharge fee.
Tax on your home
$0
The principal residence exemption means the gain on your primary home is generally tax-free in Canada. Second homes and investment properties are different — ask an accountant.
Glossary.
In plain English.
Every term an Ontario seller actually meets — defined clearly, with no jargon.
14 terms · reviewed monthly
See what your
home is worth.
A free, private valuation in about 30 seconds. When you are ready, list with HOMEH for a 1% fee.
Make your dreams come home!
Book a free consultation to see how we make homeownership affordable and easy for you.
The Ontario seller's playbook.