How HOMEH's 1% Listing Fee Works

When you sell a home in Ontario, the listing side of the commission is usually the biggest controllable cost of the sale. HOMEH charges a 1% listing fee instead of the traditional listing-side commission of roughly 2.5% — and eligible sellers list free when they also buy with HOMEH within 6 months, or $395 + HST with a Mere Posting. Here's exactly how the 1% listing fee works and what it saves you.

Key takeaways

• Traditional commission is typically ~5% total — roughly 2.5% listing side and 2.5% to the buyer's brokerage, plus HST.
• HOMEH charges a 1% listing fee instead of the traditional ~2.5% listing side.
• On a $1,000,000 home, that's about $10,000 versus ~$25,000 on the listing side alone.
• You still get full, licensed brokerage representation — pricing, marketing, and negotiation.
• Eligible sellers list free when they also buy with HOMEH within 6 months, or $395 + HST with a Mere Posting.

How commission normally works

In a traditional Ontario sale, the seller pays the total real estate commission — typically around 5% of the sale price plus HST. That total is usually split into two parts: roughly 2.5% to the listing brokerage (the agent representing the seller) and roughly 2.5% to the buyer's brokerage. The whole amount is deducted from your proceeds at closing.

For a deeper breakdown of how commission is structured and negotiated, see real estate commission in Ontario.

What the 1% listing fee replaces

HOMEH's 1% listing fee replaces the traditional listing-side commission — the ~2.5% that would normally go to the listing brokerage. Instead of paying that, you pay just 1% to list your home with HOMEH, while receiving full licensed representation: pricing strategy, professional marketing, showings, offer management, and negotiation.

Full service, lower fee

The 1% listing fee is not a discount on service — HOMEH is a licensed Ontario brokerage. It's a leaner fee that returns the savings to you.

What about the buyer's side?

In most Ontario transactions the seller still offers compensation to the buyer's brokerage to attract buyers — that piece is separate from the listing fee. The big savings with HOMEH come from the listing side dropping to 1%, or to nothing when you also buy with HOMEH within 6 months.

Pairing the 1% fee with your next purchase

The 1% listing fee is only half the story. If you also buy your next home with HOMEH, your listing is free, and as a buyer you can receive the industry's highest Cashback Rebate: 1.5% of the purchase price, paid at closing. Together, these keep more of your home's value with you.

If you're also buying, the buyer Cashback Rebate can become a HOMEH vs traditional realtor advantage on both sides of your move. Run your own numbers anytime with the commission calculator.

How to list at 1%

Getting started is straightforward: get a valuation and an estimate of your savings, then HOMEH handles the listing. New to selling? Our guide to getting started with HOMEH walks through the steps.

1% to list, or free when you also buy

Sell with HOMEH for a 1% listing fee, or list free when you also buy with HOMEH within 6 months, or $395 + HST with a Mere Posting. Estimate your total savings with the cashback calculator.